Gerald Ashley



Gerald Ashley is a sought-after speaker, advisor, broadcaster and writer on change, risk and decision making with over thirty five years‘ experience in international finance and business,.  He has been based in London, Hong Kong and Switzerland and has worked for Baring Brothers and the Bank for International Settlements before co-founding the London based strategy and risk consulting business St Mawgan & Co. 
Gerald's talks cover risk analysis, strategy, behavioural economics, and how and why we make the decisions we do.  He speaks on topics that affect any business at any level.
A witty and entertaining raconteur with a well-developed sense of humour, Gerald offers a number of powerful insights and tools to help people understand the biases and seemingly irrational behaviour of the world around us. 
Drawing on examples ranging from forest fires and children‘s approach to temptation, to Hollywood actresses and dating strategies, he takes an entertaining, insightful look at where many conventional, accepted ways of viewing problems, making decisions and assessing risk are flawed. By highlighting that there are sometimes no perfect solutions, many "˜known unknowns‘, and that we are influenced by context rather than facts and instinctive biases rather than rational analysis, he leads audiences to new ways of thinking.
Looking at risk from all industries and areas of life and study, Gerald seeks to challenge the classical economic models which attempt to predict behaviour with linear, rational processes. He demonstrates that people simply don‘t work like that, whether it‘s consumers deciding on what product to buy, or business leaders choosing corporate strategy or investment.
He has addressed audiences in over 25 countries, from senior business leaders and government ministers to start up entrepreneurs. He is also an experienced chairman of conferences, seminars and panel events; and has chaired events all over the world for a wide variety of clients. 
Gerald is a frequent commentator in the media and has written books covering decision making, financial speculation and how the business world evolves and innovates.
He is a Visiting Fellow at Newcastle Business School and a Fellow of the Royal Society of Arts. 
He speaks on such topics as:
"Why we make poor decisions and how we can improve"
"How to think about risk & decision making"
"Behavioural finance & irrational financial markets"
"How human behaviour often repeats the same mistakes"

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